Mid-cycle is the perfect time to pause and ask a crucial question: Are you attracting the right applicants, or just more of them? 

While application counts can look encouraging, strong programs know that volume doesn’t always equal impact. The best applicant pools align with your mission, values, and intended outcomes, and there’s still time to make sure yours does before the January rush. 

Here’s what to look at right now: 

1. Review early applicant data for alignment with goals. 

Look beyond the top-line number of submissions. Do early applicants reflect the populations or priorities your program was designed to serve? 


With Kaleidoscope’s Reporting Dashboard, you can create custom reports to visualize applicant demographics, eligibility alignment, and completion progress, helping you spot trends early and adjust before it’s too late. 

2. Identify underrepresented segments to re-engage. 

If key groups are missing, like first-generation students, specific majors, or geographic regions, use that insight to guide your next round of outreach. 
Kaleidoscope’s data filters make it easy to identify where engagement is lagging so you can send targeted reminders or update counselor networks accordingly. 

3. Clarify intent through your language. 

Sometimes misalignment starts with unclear messaging. Review your eligibility descriptions, FAQs, and marketing copy. Does it clearly convey who this opportunity is for
Small wording tweaks can immediately help the right students self-select in. 

4. Remember: a stronger fit means smoother reviews. 

A better-aligned applicant pool sets reviewers up for success.  

It’s not too late to course correct. A few thoughtful adjustments now, supported by clear data and flexible tools, can save hours later and ensure your final applicant pool reflects the impact your program set out to make. 

Help students reach their full potential